About

 

The Business Creative  behind SOBOYE

Samson Soboye is the founder/owner/Men’s wear designer of SOBOYE, a London based African Fashion & Lifestyle brand and Boutique..

Samson Soboye 20 years’ experience in the creative industries and is the, British Nigerian creative behind this successful brand that has been going for an impressive 15 years, in Shoreditch, a lively, artistic, vibrant, energetic area of east London.

Samson graduated from Central St. Martin’s 1994 where he rapidly established himself as fashion stylist working initially with Lucinda Chambers at British Vogue, then worked as a Freelance Stylist for publications such as The Guardian, The Times, ES magazine

In 1999 Samson developed his love of Textiles & Interiors by starting his own label: Samson Soboye Home Couture. Here he created elegant hand made cushions and throws using faux furs, unusual hides, Mongolian Lamb, butter soft suede’s and leathers creating a trend for ‘touchy, feely’ luxurious interiors which were widely acclaimed by the style press with editorials regularly featured in Luxury Lifestyle magazines such as; The World of Interiors, Elle Decoration, Wallpaper and Living Etc.